Press kit

Press

Writing about Penal? This page has everything you need: ready-to-use descriptions, key facts, media assets and a direct contact. Everything here is free to use for editorial purposes.

Key facts

Name
Penal
Category
Sports: football pool and predictions
Platforms
iOS and Android
Price
Free, with optional one-time upgrades per pool
Languages
Dutch, English, German, French, Spanish, Portuguese (European and Brazilian), Polish, Turkish, Indonesian
Founders
Sebastiaan Pasma & Arjan van Hulzen
Based in
Groningen, Netherlands
Founded
2024
Website
penalapp.com

Boilerplate descriptions

Three lengths for different contexts. Click to copy.

Short

Penal is a free app that lets you predict football results together with friends, family or colleagues and compete for the top spot in your own pool.

Medium

Penal is a prediction app for football tournaments and competitions. Users create or join a private pool, predict match results and bonus questions, and follow their standing in the ranking live. The app is free to use, with optional premium features for pools that want more statistics or business options.

Long

Penal is a mobile app (iOS and Android) for predicting football results in a private pool. You predict the score of each match, answer bonus questions around a tournament, and see live how you perform against the rest of your pool. Pools are private and self-organised, ideal for a group of friends, a family or a company. The app is completely free; premium features are unlocked once per pool (no subscription), after which all members benefit. Penal is available in 10 languages and runs on self-built, self-hosted infrastructure. Penal was created by Sebastiaan Pasma and Arjan van Hulzen in Groningen, the Netherlands.

Features

  • Create or join private pools via an invite
  • Predict match results per round
  • Doublers and bonus questions for extra points
  • Live ranking and score processing during matches
  • Pool chat to follow along during the match
  • Pro pools: detailed statistics and insights
  • Club pools: custom branding, sub-pools and narrowcasting on a big screen

The story

The idea for Penal started in 2024 in Groningen, the Netherlands. For years the founders organised football pools around major tournaments in their co-working space. The thrill and the fun were real, and the simple setup meant anyone could join.

That experience led to the idea of digitising the pool. Existing solutions felt clunky, so Sebastiaan and Arjan decided to build it themselves, drawing on their backgrounds in design and app development. The 2024 Euros were the trial by fire, with around 10,000 participants.

Insights from that first group of users refined Penal. More competitions are now available, and the app keeps evolving, with user feedback as a key driver.

Makers

Sebastiaan Pasma

Sebastiaan Pasma

Co-founder, development

Arjan van Hulzen

Arjan van Hulzen

Co-founder, design

Media assets

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More media available on request.

Press contact

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